WHY VOCAL FOR LOCAL IS A GOOD MOVE?
After the Indian Government has announced to make “Local Companies Global” and to increase the demand for locally manufactured goods, the Indian e-commerce industry is focusing on more Indian brands. Nowadays, all the Indian e-commerce websites are promoting the “Vocal for Local” campaign through their social media platforms for the growth of their businesses. After Prime Minister Narendra Modi has announced “Vocal for Local” and asked India’s consumers to buy Indian goods from Indian brands, the consumers have started looking for ‘Made in India’ tags just as they look for MRP and expiry date of the product before buying. If this simple strategy is followed, it will help the country to become self-reliant or Atmanirbhar. The e-commerce industries have started selling products from local manufacturers and contributing to the growth of local manufacturing industries. According to the reports, the e-commerce industries will soon add small local shops as sellers on their platform. During