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Showing posts from August, 2020

Why is it important to purchase ‘Make in India’ Products?

  Using ‘Make in India’ products will surely benefit our country directly and indirectly. Putting an end to unnecessary imports and swapping them with ‘Make in India’ products will transform India and provide job opportunities to lakhs of people in India. Being an Indian, it is our duty to help our fellow Indians. We should support our Indian sellers and manufactures by buying swadeshi products and boycotting foreign products. It will even prevent our currency from going outside the country and the GDP will also be increased. Benefits of ‘Make in India’ ·          By purchasing Indian products, a large amount of capital will be raised in the market, which will further result in higher market capitalisation and money rotation in the market.   ·          India is excessively dependent on imports, but if there will be a growth in the sales of Indian products then we will be able to export products in the world markets. It will further create some sort of equality between the impor

Stereotypical Struggles faced by us as our name doesn’t sound Indian

  Most people have this mentality if the brand name sounds International, it’s a foreign brand. For example, Peter England and Louis Philippe are the Indian Brands, but these brands are misconceptualized as foreign brands. Our Indian e-commerce portal Hokosoko is also facing the same problem, as the word Hoko gives the impression of a Japanese brand. This stereotype is absolutely wrong as Hokosoko is an emerging   Indian E-commerce marketplace   that sells ‘Make in India’ products and supports ‘Swadeshi Businesses’. Our objective of choosing the name Hokosoko was that the term sounds catchy and can be easily remembered by everyone. Based on the current situation, when people are boycotting Chinese goods and supporting ‘Make in India’ products, we are also becoming the victim of their rage. So, people need to shed their stereotype and change their mindset. Even our Prime Minister  Narendra Modi Ji  has said ‘Soch Badlo Desh Badlega’ which means our country can only grow when people will

WHY VOCAL FOR LOCAL IS A GOOD MOVE?

  After the Indian Government has announced to make “Local Companies Global” and to increase the demand for locally manufactured goods, the Indian e-commerce industry is focusing on more Indian brands. Nowadays, all the Indian e-commerce websites are promoting the “Vocal for Local” campaign through their social media platforms for the growth of their businesses. After Prime Minister Narendra Modi has announced “Vocal for Local” and asked India’s consumers to buy Indian goods from Indian brands, the consumers have started looking for ‘Made in India’ tags just as they look for MRP and expiry date of the product before buying. If this simple strategy is followed, it will help the country to become self-reliant or Atmanirbhar. The e-commerce industries have started selling products from local manufacturers and contributing to the growth of local manufacturing industries. According to the reports, the e-commerce industries will soon add small local shops as sellers on their platform. During